Arrow/Hitachi Marketing Funds
"As a strategic Hitachi partner, Arrow ECS and Hitachi want to help you grow your business. One of the ways to achieve growth is to provide marketing funds to be used to increase your current customer’s awareness of the Hitachi product line and increase your Hitachi customer base. The following is a list of resources and guidelines to start your Hitachi Marketing Plan.

Marketing Resources

There are several key people and tools you can count on to support you in developing your marketing plan:

• The Arrow ECS Business Development Manager is an expert on the Hitachi marketing programs being executed in your region and can help guide your initiative based on your business goals.
• The Arrow ECS Marketing Manager serves as your guide to choosing an effective marketing method and creating a plan designed to achieve your business goals.
• Hitachi’s PartnerXchange gives you access to the latest Hitachi marketing materials and messaging. To explore Hitachi’s toolkit, visit https:// extranet.hds.com.

Guidelines for Allocation of Marketing Funds

Arrow ECS will allocate Marketing Funds once a partner meets the following criteria:

• Certification of one sales person
• Completion and filing of an Hitachi Business Plan with Arrow ECS
• Establishment and filing of revenue commitments with Arrow ECS
• Completion and filing of a Marketing Program Proposal with Arrow

ECS Note: This proposal can be completed with your Arrow ECS BDM or Marketing Manager.

Request for Marketing Funds