Market

Arrow has a complete marketing organization dedicated to helping Arrow and Arrow’s partners generate demand for products. Arrow develops marketing campaigns and makes them available to partners to tailor to their specific needs. Arrow also works with partners individually to develop custom campaigns to drive demand for specific products and solutions. Below are the resources available to you:

• Arrow MPower SmartCart Tour – webinar schedule
  
  
• Webinar Name: MPower SmartCart Brief
  
  
• Register here for any of the sessions offered: view a recorded version of the tour from the MPOWER Partner Portal under the Resource Section of the website. Search under Introduction to the MPower SmartCart Help Video.
  
  
• Data Analytics
  • Partner, Premium and Platinum
    
    
• IBM XIV Competitive Market Intelligence
  (Note: Requires access to IBM PartnerWorld)
  
  
• Engagements with Solution Enablement Manager
  • Jennifer Weems jweems@arrow.com or Angela Van Bever avanbever@arrow.com.
    They are responsible for Demand Generation:
    • Campaign execution
    • MPower SmartCart management
    • Demand generation events
    • Lead management
    • ROI reporting
      
      
• Demand Generation
  • Campaigns
  • Customizable collateral