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Reselling IBM Education is a Great Way to Increase your Sales!
Why be in the Education business?
I/T training is a $12 billion dollar industry growing at 7% annually from 2003-2007. Customers will spend 10% of IT budgets on training , and Customers prefer a comprehensive, end-to-end solution. Your customers are buying training- they should buy it from you. For every $1 they spend with you, do you know what they are spending elsewhere?
- 50% of a tech worker's skills become outdated in 3-5 years (Merrill Lynch)
- $1 spent on corporate training can translate into as much as $30 in productivity gains in 3 years (Merrill Lynch). The average help desk call costs $64 (IDC)
- Training creates a competitive edge as it aligns IT with strategic business goals, maximizes HR, and mitigates risk.
- Customers come back annually for more education. The start up effort is well worth it and painless.
- The Technical Education Market is closely tied to the market for new software sales. Fastest growth is among smaller companies. Database Management,Networking, and Websphere show biggest opportunity in Software.
Why IBM Education?
- Ranked #1 training provider worldwide by both IDC and Training Magazine
- Highly experienced and expert trainers teach all types of blended learning classes for a robust set of offerings unparalleled in the world.
- More than 1000 public courses, unlimited private classes and the best technical conferences. Contact 1-800 IBM-TEACH (8322) for eligible courses or to enroll.
IBM Learning Value Proposition Summary
Profitability. Selling services increase overall profit of your deal. Hardware margins are shrinking. Continuous revenue flow possible.
Total Solution Selling
- Be viewed as more professional; a "one stop place to shop"
- Tremendous content available. Over 700 courses/blended learning.
Customer Satisfaction
- Customers maximize their productivity faster when skilled
Ease of Doing Business
- No VAE needed for our offerings
- No lengthy contracts
- Quick delivery/ 72 hours on average
Strong Growing 7% Marketplace Opportunity
- 10% of IT budgets are spent on training with a $12 B worldwide oppty
IBM frequently runs Incentives and Promotions
What Can you offer your customers?
Any Business Partner can sell:
IBM Education Pack - online account - a discount, prepaid program that gives your clients access to IBM's top-notch classroom training, technical conferences and e-learning offerings at very competitive rates. Learn more
Eligible Business Partners can also sell:
IBM public class seats - curriculum in more than 26 subject areas; classes taught in hundreds of IBM and IBM-Partner locations worldwide.Learn more
IBM onsite classes - taught at the customer's location. Learn more
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Current Promotions/Presentations
How to Sell IBM Education in 2008
Ed Pack Online Account (EPOA) Business Partner Flyer
Resources
THE RESELLER WEBSITE is your first stop. www.ibm.com/training/us/partner
For a comprehensive U.S. course catalog as well as additional information on IT Education Services offerings: http://www-3.ibm.com/services/learning/us/
For a global view of the IBM curricula we offer: http://www-3.ibm.com/services/learning/us/catalog/all.html
To view specific IBM curricula roadmaps: http://www-3.ibm.com/services/learning/us/roadmaps/
To call for help: 1-800-IBM-TEACH=1-800-426-8322
OR
Michelle Zant (mzant@arrow.com ) 800-255-3370 ext 447.
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