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Moca Group of Arrow ECS
Hi-Rez Marketing - Getting Started
Getting Started 
Empowering Your Sales Force | Identifying Your Sales Force | Mining Your Sales Data | Ongoing Visibility




Investart Programs
In this unique business-building program, qualifying partners are given an interest-free loan and pre-set training or sales goals. If you achieve all of your Investart goals in the allotted timeframe, you keep the money! (Canadian eligibility may vary.)

Marketing Investart - Helps Sun iForceSM partners grow their business by providing funding for demand identification campaigns.

  • Tier 1 (25% growth)
  • Tier 2 (35% growth)
  • Tier 3 (50% growth)
  • Storage Investart
  • EMAP Investart
JumpStart - Designed exclusively for "new-to-Sun" partners, this program features a $5,000 marketing budget to cover the costs of demand generation activities.

For more information or to request an Investart application, please contact your Regional Manager or Sales Development Manager.

"As a new-to-Sun partner, we needed to hit the ground running with qualified leads and visibility among our key customers. MOCA Group's JumpStart program helped us to do just that. The funding they provided for marketing and demand generation activities helped get our company out to a fast start in selling Sun solutions."

--Eric Hoffman, President, Cufis Top

Corporate Branding and Positioning
A strong, easily-identifiable brand image is an essential component to every successful business. It's what sets you apart from your competition and what communicates your company's core values to your customers and prospective clients. The MOCA Group Division can customize a branding and positioning initiative for you that includes:
  • Logo and tagline development
  • Creation/Enhancement of your value proposition
  • Differentiation of your corporate messaging from key competitors
  • Communication and roll-out strategy
"Re-branding was a big investment in both time and money, but MOCA Group drew on their experience to bring in the right resources to assist us. I am convinced that their role helped us to avoid the pitfalls that many resellers make while re-branding. The result of our effort is a clean, concise look that truly reflects our personality and our vision. MOCA Group truly has become our trusted advisor."

-- Tom Kuni, President & CEO, SSI hubcity Top

Collateral Production
Get noticed with a comprehensive business collateral system from Hi-Rez. The MOCA Group Division's team of expert designers can provide your company with any or all of the essential elements of a professional business portfolio, from business cards and data sheets, to press kits and corporate brochures. All collateral systems feature:
  • Consistent "look and feel" across all printed pieces
  • Electronic versions for easy posting to Web or electronic publications
  • Customized artwork utilizing your corporate color palette
  • Strategy for disseminating material to customers and prospective partners
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Web Site Design
The first impression prospective customers have of your company often comes from visiting your Web site. The MOCA Group Division's team of graphic designers can assist you in developing an entire site from scratch, or refreshing the content or design of your current Web presence. Our services feature:
  • Customized creative design
  • Content management and implementation
  • Site navigation based on partner preferences
  • Meta tag evaluation and search engine optimization